At Motive, we understand that Search is the point at which online shop owners and shoppers connect. Shoppers express their needs through the search box and Motive Commerce Search is the means by which to turn the search box into the catalogue assistant of your online shop.
Motive understands the search process as more than just organising data and has built a plugin that is built with privacy and ethics in mind from the ground up.
Since the moment data started to be an asset to be sold, people started to understand the power of owning their own data and keeping their experience private. The new decentralised approach to Search and data privacy saw the appearance of tools like DuckDuckGo and Tim Berners-Lee’s Solid, and it has been crucial in the development of commercial technologies such as Empathy.co, Motive’s big sister.
Keeping Search Private
Empathy.co’s goal is to provide a search that is powerful, enjoyable and trustworthy, and Motive is born from those very principles, providing a private and respectful Search function to brands of all sizes.
Relevance is no longer chased by storing and using personal information, it is understood through trends and patterns, like the weather, the seasons, and anonymous interaction behaviour.
Motive Commerce Search: An Online Assistant
Motive Commerce Search goes beyond that automated procedure of indexing items and browsing through them automatically, it wants to offer buyers an online service that is akin to what you’d expect from physical store assistants. In physical stores, you share only the thoughts and desires you wish to with a person who would help you to find what you were looking for in real life. In online shops, Motive Commerce Search replaces this assistant.
Understanding users and respecting their privacy means Motive Commerce Search can help brands to gain the trust and loyalty of shoppers, creating a bond between people and technology. At the top of it is handling personal data in a way that customers are empowered to make lucid decisions and conscious choices, feeling at ease with the brands they browse.
Present Concerns in the Search of the Future
Innovation comes from a delicate use of technology, taking the usual KPIs and measurement standards to a tactful, higher level. The future and the present is not to rely on cloud dependencies, but on an agnostic design that offers control to its customers and optimisation to operations and expenditure.
Advancement comes from having people own their event-data sets, and the most powerful and contemporary pushing factor for this is a leap towards decentralised architectures. People can now have insights into their Account and Purchase History and control over their personal information.
Technologies should be designed to reflect the sensitivities of the humans who build them. Control in the future is to be executed through the use of unique Profile PODs, owned and managed by each person: individuals to be controllers, while brands become mere processors.
After discovering the importance of Search in online stores, you may want to keep on expanding your knowledge on this field by reading these pages: