Synonyms

Synonyms is a Motive Commerce Search feature that allows you to configure how different terms relate to different products, as well as providing a tool to simplify the process of Search configuration and foresee trends in wording patterns. This page provides an overview of how Motive Commerce Search works with synonyms to understand that, sometimes, people refer to things by different names.

What is a Synonym?

Shoppers may sometimes use alternate words to describe an item they’re looking for because of dialectical differences, local preferences or ignorance.

By working with synonyms, you can help your users to find what they were looking for whilst also showing them relevant results that relate to the input they entered. Creating these equivalences enables you to make your shoppers' Search experience easier, more joyful and more fruitful.

Using Synonyms

Synonyms is a useful feature to shape language in a friendlier, more natural way: you can use them to predict commonly misspelt words or product names, irregular grammatical variations and dialectical changes, as well as for different types of expertise within the products you’re selling.

This Motive Commerce Search tool also allows you to enter abbreviations of a product or brand, and categories that define a set of items or trendy names that are given to certain products. It can also be helpful to give generic names to products whose naming is heavily influenced by the leading brand.

Outside of the standard use of this feature as described above, you can also use them to highlight certain products during a promotional season, or position items that are usually bought together more closely.

Learn More

Here's some complementary info that will make synonyms clearer:

• Search: Learn about why search is so important for us, for you and for users.
• Using Synonyms: Get the necessary steps to follow in order to work with synonyms.