The key to understanding how you might offer your customers a familiar experience is to learn about how they communicate with your shop. Analysing anonymous user data is the best way to do this whilst respecting people's privacy. This page offers you an overview of how you can view your shops' Search analytics on Motive Commerce Search.
Communication Enables Understanding
Physical shops create situations in which sales assistants and shoppers interact to understand what they are looking for, what their preferences are and how they shop. This enables merchandisers and shop owners to act upon that knowledge by restructuring the shops, positioning the products, or creating more engaging displays.
In the realms of online shopping, this communication may be carried out differently, but is just as important. When users input queries in online shops, Motive Commerce Search aims to satisfy their enquiries whilst offering the best possible searching experience.
Understanding this data allows you to understand what your customers want, provide more relevant results, improve your product offering and run campaigns that are aligned with your user's expectations.
The Metrics of Knowledge
Motive Commerce Search provides you with a set of metrics that allows you to understand the performance and success of your shoppers' experiences, from the moment they enter a query to the point where they click the Buy button.
Understanding these metrics allows you to get a clear picture of the state of searches. This knowledge of the numbers and how they evolve provide you with the necessary information to understand how shoppers behave.
Analytics allow you to know about the rate of results, the most-searched items or how the different languages of your shop relate to the others, among many other aspects.
These are some supporting materials you can visit to understand Analytics more clearly: