How shoppers communicate with the search box is a journey from the abstraction of human expectations to the rationalisation of defined parameters, that's why we've already dealt with what is considered a Search and how Motive's Instant Search algorithm works to bring shoppers their best possible results.
Why should you Keep Reading This?
This article offers a bird-eye view of what you can do with Motive Commerce Search to create a stronger bond between your shoppers and your shop:
- Put yourself in the shoppers' shoes to understand their searches.
- Understand how analysing data is key to spot room for improvement.
- Make your shoppers' search experience easier for them.
What Shoppers Think of
It's important to enable shoppers to take as many actions as they want to get a better searching experience. Shoppers need to have the power to alter the search they've started and make it more specific as they continue the searching process.
A searching experience does not only consist of typing terms into the search box but also acting on those results to get to their original aspiration.
That's why Filters is the first of many shopper-oriented features developed by Motive Commerce Search with the aim to turn searchers into shoppers while they enjoy the ride.
What Shoppers Search for
The psyche of shoppers is of great importance when it comes to understanding how they communicate through a search bar. Grasping what shoppers expect from a search allows Motive Commerce Search to provide the best possible experience by analysing and predicting how shoppers search.
Our Analytics allow you to understand trends in searches and grasp what users look for and how they word those expectations. Analytics show you what users mean when they're browsing your shop and whether they're getting results back when they do it.
By understanding how searches evolve, the trends they follow and their differences according to market or language, you're able to privately learn more about your customers as a whole and provide a better search experience for them.
Making Shoppers' Lives Easier
Therefore, getting a detailed depiction of how your shoppers use your search is a great asset, but the decisive factor is to act based on that knowledge to provide a better experience for them. Filters are a great asset for your shoppers to discard what they're not interested in, but being able to anticipate what they want to find is your secret weapon!
That's why Synonyms is a great tool to make words that refer to the same thing be present in the results of searches for their counterparts. Creating Synonyms enables you to collect all that knowledge you've learnt from your Analytics and apply it to save your shoppers a search or two.
Motive Commerce Search establishes a powerful communication between shop owners and shoppers through the search bar, through the grasping on how shoppers talk to your shop through the virtual assistant that Motive Commerce Search is.
The goal is for you to understand how Motive Commerce Search responds to them with whatever they were looking for quickly, effectively and, most importantly, not spying on them.
Here are some complementing pieces that can expand your understanding of Motive Commerce Search: